The Challenge: Building Better Isn’t Easy—Until Now
Today’s construction industry is under immense pressure to evolve. Sustainability, cost-effectiveness, and high performance are no longer optional—they’re essential. Yet, for many businesses, the real challenge isn’t just recognizing the need for greener materials. It’s finding solutions that can be seamlessly integrated into existing facilities and processes, without disrupting what already works.
We understand that most construction suppliers want to make a positive impact. But with rising costs, labor shortages, and increasingly complex market demands, adopting new, sustainable technologies can feel risky and overwhelming. The industry’s legacy materials and methods weren’t built for today’s climate and performance standards—but change is hard when innovation often means expensive overhauls or uncertain returns.
The Scale of the Problem
Construction accounts for 40% of global climate pollution and generates 2 billion tonnes of waste each year—much of it from non-renewable resources.
Cement production alone creates 4 billion tonnes of emissions annually, consuming 11 billion tonnes of sand and 1.5 billion tonnes of clean water.
Asphalt roof shingles: 20 billion square feet are installed in North America each year, using 7 million tonnes of fossil fuels, generating 2 million tonnes of emissions, and resulting in 20 million tonnes of waste after a short lifespan.
PVC production: Over 300 million tonnes of greenhouse gases are emitted annually, with 75% used in building and construction.
The demand is only growing: By 2030, 3 billion more people will need housing—equivalent to building 96,000 new homes every day for the next eight years.
The Real Barrier
For companies ready to embrace sustainability, the biggest obstacle isn’t motivation—it’s practical implementation. Most green alternatives require costly changes or don’t fit easily into current manufacturing setups. This gap slows progress, even for businesses eager to make a difference.
