Building better. Opportunity knocks.

Hi, I’m Joe Nicholson, CEO and Innovation Specialist at NX-Cast Innovations in Stratford, Ontario.

As a longstanding general contractor, I’ve spent decades on jobsites, working with every kind of material out there. Through it all, what stands out are the same old frustrations: heavy, hard-to-handle products, rising costs, and materials that just don’t perform—especially as performance and climate demands get tougher.

I never thought I’d see a product that truly changes the game, but with Elcemite ECOS, that’s exactly what we have. It’s a new way of building better.

Here’s why I believe it matters:

ECOS delivers a concrete-like material that’s 20% lighter, made with over 30% upcycled waste, and cuts cement emissions by more than 40% compared to traditional concrete. These aren’t just numbers—they represent real opportunities to move our industry forward and build smarter, more sustainably.

And most importantly, our ECOS technology integrates smoothly with existing manufacturing processes, requiring only minor tweaks—not a complete overhaul—for around a market entry cost increase of 20% over regular concrete.

But Elcemite is more than a concrete replacement. We’ve tailored it to create mixes that are 50% lighter, incorporate over 60% recycled content, and reduce emissions by more than 60%. This versatility, combined with our passion for inventing, has resulted in a collection of patent-pending construction products—appealing, cost-effective alternatives for markets like landscaping, decking, fencing, siding, roofing, and more—solutions that simply weren’t achievable with traditional materials.

So, what does this mean for you?

  • Differentiate your product line with lighter, more sustainable options.

  • Win new markets and premium projects by meeting green standards.

  • Turn sustainability into real profit and a clear competitive edge.

With the 20/30/40 for 20 rule—20% lighter, 30% upcycled waste, 40% fewer emissions, for just 20% more—we all win. In some cases, the rule just gets better.

After a lifetime searching for real solutions, I can honestly say Elcemite is the breakthrough the construction industry needs. By licensing this technology, we can quickly expand the benefits—for suppliers, customers, and the planet. It’s a real opportunity to build better, together.

If you’re interested in setting your business apart, let’s connect.

Click here to view our most current pitch deck